Analyze its macro and microenvironment and competition. Summarize the findings doing a SWOT in a table. What is the business opportunity they spotted? What is the
- Introduction to the type of digital business. Analyze its macro and microenvironment and competition. Summarize the findings doing a SWOT in a table.
- What is the business opportunity they spotted? What is the value proposition?
- Define the digital business’ core target audience (market segmentation).
- Analyze the revenue model. What is the payment system they use? How do they guarantee security in the transactions?
- What is the communication strategy they use? How do they persuade new users?
- Do they have a website and/or an App? Analyze the user experience (UX).
- Indicate 5 KPI’s they use to measure business performance.
- Provide a detailed example of a successful digital campaign that the business has implemented.
- In your opinion, what are the main 3 success factors of the digital business?
- Wordcount: 1.200 – 1.700 words
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial or Calibri 12 pts.
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.
- Expected structure: Table of contents, References & appendix.
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