NR 506 Using The Media Week 6 Discussion

NR 506 Using The Media Week 6 Discussion

NR 506 DeVry Week 6 Discussion Latest

Using the Media (graded)

Given the power of the media, discuss how you would use an opinion editorial, a personal interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative to your policy priority. What issues about media and electronic social networking do you need to consider? Why?

NR 506 DeVry Week 7 Policymaker Visit Electronic Presentation Latest

Purpose

The purpose of this assignment is to: (a) identify and reflect upon key concepts related to your policymaker visit (CO #3); (b) provide empirical evidence to support new insights gained regarding your policy issue and the policymaking process (CO #6); and (c) present ideas in a clear, succinct, and scholarly manner (CO #3).

Course Outcomes

This assignment enables the student to meet the following course outcomes:

(CO#1) Analyze application of theories to the development of policies that affect nursing and health care. (PO 9, 10)

(CO#3) Communicate with policymakers to advocate for effective policies that affect nurses and nursing, consumers, or the health care system. (PO 2,3, 10)

(CO#6) Investigate the interrelationship between policy decisions and evidence-based practice. (PO 4, 7 10)

Due Date: Sunday 11:59 p.m. MT at the end of Week 7

Total Points: 275 points

Requirements

Assignment Criteria for Presentation

1. Describe your visit/presentation, including any PowerPoint presentation materials that you utilized during your policymaker visit. Limit these slides to five slides in this project (of the 15 total slides). This includes any handouts that you left with the policymaker.

2. Discuss the response of the policymaker to your message/ask/recommendation(s).

3. Reflect on the process, follow-up plans, insights gained about the issue and process, and support with evidence.

4. Describe possible future opportunities as a result of this meeting and their importance to nursing.

5. Provide concluding statements summarizing the content.

6. Develop a 15-slide PowerPoint presentation with speaker notes in APA format, not including title and reference slides. Write speaker notes sufficient enough to enable someone to take over or give the presentation other than you.

Preparing the Presentation

After completing Policymaker Visit Ungraded Worksheet 3, develop an electronic presentation to describe, analyze, and reflect upon your policymaking visit. Include 5 slides from thePowerPoint presentation that you would have used during an actual policymaker visit. Include a minimum of five (5) classic or current references within the past 5 years that specifically support insights gained regarding your policy issue and the policymaking process.

ADDITIONAL INFORMATION 

Using the media to influence public opinion

Introduction

Public relations is a powerful tool for influencing public opinion. The media can be used as part of your strategy to influence public opinion, but it’s important to understand how the media works, who controls it and what messages are conveyed during an interview or article.

Setting the narrative

You need to understand what the public is thinking, how they’re receiving the information and be able to set the narrative.

The first step in setting your message is framing it. Framing means that you focus on a particular aspect of your topic, so that people can see it as a whole rather than just one piece of information or perspective. By framing your message in this way, you can get people engaged and interested in what you have to say!

Framing your message

Framing is the process of controlling how your message is perceived by the audience. This can be done through headlines, images and other elements of content (like the words in the article). The goal of framing is to make a specific outcome seem more or less likely than it actually is, so that people will believe what you are saying even when there’s no evidence for it whatsoever.

For example: Say I’m writing an article about how many calories are in a slice of pizza from Pizza Hut and I want to say that only 30% of calories come from fat (because I think that sounds better). If I just wrote “30% Of Calories Come From Fat In A Slice Of Pizza From Pizza Hut”, then people would immediately assume that this means every slice contains only 30% fat calories instead of thinking maybe just some slices contain less than others or maybe there could be a lot more variation between different locations/pizzas at different times during production season etcetera…

But now let’s say instead we say “50% Of Calories Come From Fat In A Slice Of Pizza From Pizza Hut”. That way our readers know exactly what they’re getting before they get it—they know exactly where their money will go once they buy one slice!

Finding the right vehicle for your message

When you’re trying to influence public opinion, the medium that is most likely to reach your audience is important.

• Social media can be used by anyone who wants their message seen by a large number of people. It’s easy for individuals or organizations with a small budget to post content on social media sites like Facebook and Twitter—and because these outlets are free, they’re also ideal for reaching potential customers who might otherwise never see it in an advertisement.

• Print media tends to appeal more directly at people who don’t use social media; if someone doesn’t have access to a computer or smartphone, they may not even realize that there are other ways besides television and radio broadcasting available as vehicles for spreading information about products or services (like newspapers). The good news here is that newspaper circulation has declined significantly over recent years due largely but not entirely due lack activity online (for example: fewer Americans now read newspapers regularly compared with five years ago).

Create a sense of urgency

To create a sense of urgency, use the media to create a sense of urgency.

In this case, we’re talking about how you can use the media to help present your message in an effective way. You may want to consider using social media as part of your strategy for engaging with people and convincing them that something needs their attention. By sharing information about what’s happening at any given time on Facebook or Twitter—and using hashtags like #breaktheinternet—you’ll be able to reach out directly from behind your computer screen!

Takeaway:

• The takeaway should be a summary of the article.

• The takeaway should be a call to action.

• The takeaway should be a quote from the article (if you can find one).

Conclusion

The next time you hear or see something in the media, we hope that you will think about how it’s being framed and presented. What are they trying to say? If a story doesn’t seem right or is biased, ask yourself if there might be another way to frame it that would align with your own values. This kind of thinking could make all the difference when deciding what information to trust and what not because our perception is shaped by what we choose to focus on; this means the more aware we are about the messages others are sending out through their media coverage, then more power over them we will have as individuals!