Using the scenario below, provide alternatives in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance biblical integration.

Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries, stress management, and providing medical treatment at factories, should it be desired. Suggest 3 alternative ways the customer base for this new service could be segmented, and indicate how each base of segmentation would result in a change in the marketing mix.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

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The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

ADDITIONAL INFORMATION;

Discuss customer-base segmentation in new nursing services

Introduction

Market segmentation is a useful tool in identifying and understanding customers who share similar characteristics or needs. Market segmentation involves the division of potential customers within a market into groups with similar needs and characteristics. It also helps to determine which market segments are suitable for each product offering, thus providing valuable insights as to which products should be developed or redesigned, where they should be positioned on the customer journey, and how they should be marketed.

Customer-base segmentation can be applied to new nursing services.

Customer base segmentation is a useful tool in the business world. It involves the division of potential customers within a market into groups with similar needs and characteristics. The goal of customer base segmentation is to improve targeting, sales and marketing efforts by identifying specific target markets for each product or service offered by a company.

Customer base segmentation helps companies to understand the needs, wants and desires of different types of customers. It enables marketers to develop strategies to reach their target market more effectively and efficiently.

Market segmentation is a useful tool in identifying and understanding customers who share similar characteristics or needs.

Market segmentation is a useful tool in identifying and understanding customers who share similar characteristics or needs. It is important to understand customers better, as this will help you to improve your services. Customers are not all the same, so it is important that you know what they want.

Many services are not used as often as they could be because the organization does not know its customers well enough.

Customer-base segmentation is a useful tool in identifying and understanding customers who share similar characteristics or needs. Market segmentation is a process that involves the division of potential customers within a market into groups with similar needs and characteristics. Market segmentation helps an organization better understand its customers’ needs, preferences, attitudes and other characteristics so it can provide more effective products or services for them.

Market segmentation is a process that involves the division of potential customers within a market into groups with similar needs and characteristics.

Market segmentation is a process that involves the division of potential customers within a market into groups with similar needs and characteristics. The goal of market segmentation is to identify those customers who share common interests, needs, values and demographics. Market segmentation can be used by organizations to build their product offerings according to these distinct customer segments and create targeted marketing campaigns that appeal specifically to each group’s preferences or needs.

While it may seem like some people are more interested in certain things than others (for example, you might think one person would like something else), this isn’t always true everyone has an individual taste in everything from music genres to foods they enjoy eating!

Three main dimensions for market segmentation are profitability, customer distinctiveness, and actionability.

The three main dimensions for market segmentation are profitability, customer distinctiveness and actionability. The first dimension is profitability. This refers to the ability of a product or service to generate revenue for its owner (i.e., the business that creates it). For example, if you owned a car dealership and wanted to know whether your customers would be willing to pay more money for cars with better mileage than others around town, then you could measure their willingness-to-pay by asking them how much they would be willing pay per month on average if they were able to buy such vehicles only from your dealership. In this case, there would be four possible responses: $500 per month; $600 per month; $650 per month; or anything else above those amounts but not exceeding some finite threshold around those numbers mentioned earlier which we’ll call “maximum feasible” values.*

• (Note: This was just an example; real research requires careful attention toward analyzing all relevant factors before drawing conclusions.) The second dimension is customer distinctiveness: How does each member of our target audience perceive themselves as being different from other members? For example if someone thinks he/she’s better off shopping at Walgreens than Target stores then chances are high that person feels very differently about himself/herself compared with someone who believes he/she needs Target products rather than Walgreens’ ones because his/her needs differ significantly enough between both brands’ offerings that makes him/her feel like one brand suits him/her much better than another one does.*

• (Again note: Again there was no real life testing done here – just an example seeing what happens when these two factors collide together.) Finally we have actionability where customers can actually take actionable steps towards realizing certain goals through purchasing products offered by businesses being studied within this context

Market segmentation is an opportunity for healthcare services.

Market segmentation is a process that involves the division of potential customers within a market into groups with similar needs and characteristics. This can be done by collecting information about their lifestyle, demographics, and other factors that may affect their buying behavior. The goal of market segmentation is to better understand who these people are so you can provide them with what they want in an efficient manner.

Market segmentation allows you to identify who your target audience is and how best to reach them with your product or service offering. It also allows you to focus on those segments whose needs are clearly defined, allowing for more effective marketing strategies when communicating about products or services being offered by different companies competing within the same industry space (such as healthcare).

Conclusion

Market segmentation is an opportunity for healthcare services. It can be used to create new customer groups and identify the needs of those customers. This will help you to understand who they are, what their needs are and how you can meet them with new products or services.