The practical use of theories may be overlooked in routine, daily management and operations as a tool for creating sustainable organizations. Is it reasonable to incorporate Diffusion of Innovation Theory into a health care organization in order to enhance daily operations and promote sustainability? Why or why not?

ADDITIONAL DETAILS 

Diffusion of Innovation Theory

Introduction

The Diffusion of Innovation Theory is a classic business model that explains how new ideas spread from one person to another. It’s also a way of thinking about social media marketing, which can help you understand how your business will be affected by new trends in online marketing and technology.

What is the Diffusion of Innovation Theory?

The Diffusion of Innovation Theory is a sociological theory that explains how new ideas, products and behaviors are adopted by members of a social system. The theory was developed by Everett Rogers in 1962, and it’s based on the idea that people adopt innovations at different rates.

In order for an innovation to spread through society, it needs three things:

• It must be useful or desirable (this is why we call it “useful” rather than “effective”).

• The person who first adopts an innovation has to be aware of others doing so (this is why we call this awareness diffusion).

• Finally they have to feel comfortable saying they use something—if they don’t feel comfortable talking about their use then no one will know!

What is the Diffusion of Innovation Theory, and why should you care?

The Diffusion of Innovation Theory, or DI, is a theory that describes how new ideas and technology spread in society. It can be applied to all types of innovation, including social media. Everett Rogers developed the DI in 1962 based on his observation of student behavior around his classroom at Cornell University.

Rogers’ theory states that an idea is more likely to succeed if it’s introduced by a member of your target group (those who use the product or service). This makes sense—if you’re trying out something new yourself and then tell others about it later, they may not even know what you’re talking about!

However, if someone who isn’t interested in using your product sees someone else using it first—even though they don’t understand why—they’ll be more likely to try it themselves too because their curiosity has been piqued (and maybe even their friendliness).

Understanding the Five Categories of the Rogers’ Adoption Bell Curve

The Rogers’ adoption bell curve is a model created by Everett Rogers to describe how innovation spreads through social groups. It has five categories:

• Peak of the bell curve: This is where the majority of people have adopted an innovation, and there are few new adopters.

• Early adopters: These are individuals who adopt early on in any emerging technology or service because they see potential for change and improvement. They tend to be more open-minded and willing to take risks, but their adoption rates may slow down over time as their needs become more specialized or sophisticated (elements that were easier for early adopters).

• Early majority: These users are becoming comfortable with innovations like those found in peak 1; however, they still aren’t quite ready for what comes next—the late majority!

How does this apply to social media marketing?

• The importance of using social media to spread your message.

• The importance of using social media to reach a wider audience.

• The importance of using social media to reach a younger audience.

• The importance of using social media to reach a more diverse audience

How to apply the Diffusion of Innovation Theory to your business.

The Diffusion of Innovation Theory is a great way to understand how your customers think and make decisions. It’s important to take this into account when creating a marketing plan, as it can help you identify which target audience needs your product or service most.

The five categories of Rogers’ Adoption Bell Curve are:

• Unaware (not aware at all)

• Informed (just slightly informed)

• Opinion Makers (strongly opinionated) * Influencers (influential people with influence over others) * Skeptics/Nay-Sayers (those who doubt it will work and try other things first)

Conclusion

Now that you know the basics of the diffusion of innovation theory, it’s time to put it into practice.