Combining individual, group, and social efforts to implement community behavioral change
DQ2
How can individual, group, and social efforts be combined to implement community behavioral change? Identify challenges which may result from your suggestions. Review three peers’ postings and provide possible solutions for the challenges that may arise.
ADDITIONAL DETAILS
Combining individual, group, and social efforts to implement community behavioral change
Introduction
Community behavioral change (CBC) is a set of strategies that can help individuals, families and communities to improve their health. C BC is often thought of as a “one-size-fits-all” solution for addressing health disparities, but it actually involves a complex process that combines individual, group and social efforts. In order to achieve C BC you will need all three types of resources if you want your community to be actively engaged in changing their behaviors and improving their health outcomes.
AIM
AIM is an acronym for Assessment, Implementation and Monitoring. AIM is the process of planning, implementing and evaluating a community behavioral change program. It includes all activities necessary to assess the community’s needs, identify those needs as well as goals and objectives of the program; plan an implementation strategy that will result in changes in behavior; monitor progress towards these goals through periodic assessments (e.g., surveys) or other evidence sources such as feedback from participants/clients/patients).
AIM is not just about data collection though; it also involves reflection on what happened during implementation so you can learn from your experience.
Implementation plan
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The implementation plan should be specific, measurable, achievable, realistic and timely.
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The plan should be reviewed on a regular basis.
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Communicating the plan to all stakeholders is essential for success.
Target behavior and performance measure
To determine whether the program is successful, you will need to measure the target behavior and performance measure. A “target behavior” is anything that you want people to do differently in their lives. For example, if your goal is to reduce carbon emissions from cars by 10%, then this would be considered one of your targets (also called outcomes). If we wanted to reduce our carbon emissions by 10% over three years, we would need to identify three behaviors: driving less; choosing public transportation instead of driving; and riding bikes instead of owning cars or taking public transportation. These are all related outcomes because they help reduce carbon emissions overall.
Target audience
It’s important to understand the target audience and how they can be reached. The target audience should be clearly defined in the context of the problem, solution, and intervention. If you don’t know who your intended audience is, then you may not be able to define their needs accurately or meet them with the appropriate resources.
In addition to knowing who your intended supporters are (e.g., employees), there are several other factors that should influence how you choose an effective method of communication:
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The size of your organization will determine how many people need exposure to this information at any given time—the more people who need access, the more likely it is that all stakeholders will receive regular updates on progress during implementation efforts. For example, if only one person has been assigned responsibility for communicating about change within a departmental level or area-wide scope; then he or she must prioritize which topics should get attention first based upon priorities established beforehand.*
Communication Methods
Communication methods are the strategies used to deliver the message. They may include:
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Mass media campaigns, which can be used to raise awareness and promote behavior change. These include print ads, radio spots, television commercials and billboards.
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Community-based interventions (CBIs), which include face-to-face meetings with residents at local schools or community centers; telephone calls; newsletters or newsletters delivered via e-mail; door hangers distributed in neighborhoods where people live; letter drop boxes for collection of responses from members of the public who have questions about programs being implemented by local municipalities.*
Individual-level behavioral change
The individual-level behavioral change strategy is based on the belief that individuals need to change their behavior. While this may sound like a simple statement, it’s actually quite complex and involves many steps.
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Individuals must be motivated to make changes in their lives and have the skills necessary for success.
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Individuals must have resources available so they can implement new habits or behaviors over time (e.g., time management) as well as access to other people who share similar interests or values (e.g., family members).
Social mobilization and community engagement
Social mobilization and community engagement is a strategy to increase the number of people who are actively involved in the change process. Social mobilization can be used to increase awareness of the problem and build support for change. The focus of social mobilization efforts is on building a community response, which includes developing relationships between different groups within an organization, community or society.
Social mobilization and engagement strategies can include:
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Using existing networks (e.g., family members) as channels for communication between individuals within an organization;
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Developing new groups through training sessions or workshops;
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Creating websites or Facebook pages where people can post comments about their experiences with obesity issues;
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Involving neighboring businesses into events that promote healthy eating habits among employees who work nearby;
Health systems capacity development including training and supportive supervision
Health systems capacity development including training and supportive supervision are critical components in the implementation of community behavioral change. The role of health systems in community behavioral change is to provide services that promote healthy behaviors, such as screening, counseling and treatment for mental illness; tobacco cessation programs; and access to affordable prescription drugs.
Health system managers play an important role in supporting these efforts through their supervision of providers who work with diverse populations on the front lines (elderly adults or those living with HIV/AIDS). Supervisors must be aware of the needs of individual patients as well as those of groups within their organization so they can support them appropriately based on their own strengths and weaknesses.
Community behavioral change is a multifaceted process that requires combining individual, group, and social efforts.
Community behavioral change is a multifaceted process that requires combining individual, group, and social efforts. The following strategies can help you make the most of your efforts:
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Individual strategies include engaging families in activities that promote healthy eating habits and reducing sedentary behaviors. These may include cooking meals together or encouraging family members to walk on their own instead of relying on cars or buses to get around town.
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Group strategies include creating ways for people to connect with each other through shared interests (e.g., playing sports), sharing information about health issues (e.g., by hosting an event where attendees eat healthier food than usual), providing incentives for healthy behaviors (e.g., offering prizes when someone wins at bowling), creating opportunities for peer pressure (e.g., having friends watch your weight while waiting at tables during lunchtime).
Conclusion
We hope you enjoyed our read on community behavioral change. It’s a complex process that requires combining individual, group, and social efforts to implement change. In order to make these changes, communities must work together and create an inclusive environment that empowers individuals who have been historically marginalized.
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