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December 14, 2023

Read the Case Study 12-2 (p. 292) Stop & Shop’s Scan It! App.

Read the Case Study 12-2 (p. 292) Stop & Shop’s Scan It! App. Then, answer the following questions:

· What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers?

· How would you assess the level of capabilities of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?

· What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?

Your answers are expected to be in meaningful paragraphs composed of well-formatted sentences with appropriate flow. Bulleted or numbered lists will not be accepted. Be sure to restate the question in your answers to make sure you cover all of the material requested. Make sure you complete the student feedback section as well.

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