Starbucks Financial Ratios: This exercise focuses on the financial analysis of your chosen case for your paper.
This exercise focuses on the financial analysis of your chosen case for your paper.
1. Review financial ratios.
2. Search the web under financial analysis
a. Concentrate on using percentages and growth rates
b. Look up common sizing income statements
c. Look up compound growth rates
3. Understand the difference between data and information. In the case you will find a lot of data in the various tables that are used in the case. This data must be manipulated in order to become information and informative. For example raw sales data from year to year does not communicate as much information as the calculation of the growth rate of sales from one year to the next.
Similarly raw balance sheet data does not have the information quality equal to a financial ratio calculated from that data.
4. Using tables, analyze the financial performance of your chosen company. Remember to use financial ratios, percentages, and growth rates to communicate your results.
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