The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation
The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation. It is intended to give first-hand experience in identifying market opportunities and developing market entry strategies. To develop the complete portfolio, a market analysis has to be conducted, which forms the essential foundation for the portfolio. The presenter should work as if he/she represents a large multinational company planning to expand operations to a new country.
Country Selection
• Singapore
Product Selection
• Mast Chew
Framework
Part 2: Marketing Entry Strategies
1. Introduction
1. Describe the product and the company you work for
2. Situational Analysis
1. Describe the environment you operate in (modify Part 1 of your project by selecting information relevant to your plan) – general information about the industry, competition, and governmental controls along with information about the firm and the market.
3. Target Market and Positioning
1. Define your target consumer and the positioning of your product.
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