The elevator pitch was a success! Senior management believes they made
the right choice in giving you the title of CIO and putting you in charge of
seizing new opportunities in the marketplace.
While the pitch conveyed your good idea, it was just that: an idea. You now
have to test the feasibility of your idea. However, before you create a
complete business model canvas (BMC), you want to quickly identify key
elements needed to take your product or service idea to market.
In doing so, you will assume that all components of the BMC are at the
fingertips of your project team. For example, you will have to work with
the marketing and sales departments, and perhaps outside vendors and
suppliers, to promote, advertise, and sell the product or service.
The Business Model Canvas Template you complete in this assignment will
serve as the groundwork for the more detailed PowerPoint slide deck you
will create in Milestone Two. As with any well-executed project, a former
project manager experienced in such product-to-market initiatives has
agreed to assess your complete BMC slide deck, which you will submit in
For this assignment, consider the company you have selected and the work
you have completed so far to further your business idea. Then, complete
the Business Model Canvas Template linked in the Guidelines for
Submission section with your assumptions about the key activities for
your business idea, product, or service. Specifically, you must address the
following rubric criteria:
Value proposition: Complete the Value Proposition building block by
describing the value of your business idea, such as the customer
need you are satisfying or the problem you are solving.
Front-stage considerations: Outline the segments related to your
potential customers, which include the Customer Segments,
Channels, and Customer Relationship building blocks.
Back-stage considerations: Make initial assumptions about how
your business will work. This includes completing the Key
Activities, Key Resources, and Key Partnership building blocks.
Financial considerations: Make reasonable assumptions about the
segments that will inform your profit projections. These include the
Cost Structure and Revenue Stream building blocks.
What to Submit
Complete and submit the Business Model Canvas Template PPT. Any
sources cited should use APA formatting.
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