PUB-690 Capstone Guide
Option 4 – Program Evaluation Plan
Evaluation is a key component of any health promotion program. Through evaluating a program,
you can determine its quality and effectiveness. In PUB-620, you explored evaluation designs,
process and outcome evaluation, and the CDC's framework for evaluation. For this capstone
project option, you will choose an existing program and develop a plan to evaluation that
program. For the purposes of this capstone project, you will not actually be conducting an
evaluation of this program. Rather, you are preparing the first step in any program evaluation
which is to create a plan for the evaluation. Your program evaluation plan will include a
description of the program, the purpose of the evaluation, description of stakeholders and
intended users, evaluation questions, a data analysis plan with timetable, and plan for reporting
and dissemination of findings. Your final program evaluation plan should include the following
I. Executive Summary (submitted only with Part 4)
II. Literature Review
III. Introduction and Purpose of the Evaluation
a. Purpose of the evaluation
b. Type of evaluation to be conducted
IV. Intended Users and Stakeholders
V. Program Description
a. Program objectives
b. Evaluation objectives
VI. Evaluation Questions
VII. Evaluation Design and Sample
VIII. Gathering Credible Evidence
a. Data collection methods (analytic strategy)
b. Timeline and workplan
IX. Dissemination of Evaluation Findings
XI. Appendix A: Logic Model
XII. Appendix B: Work Plan/Analytic Strategy
The deliverables for your program evaluation plan will be submitted in Topics 4, 8, 12, and 16.
For Topics 4, 8, and 12, you will work on three separate parts of your project, according to the
deliverable schedule provided below. In Topic 16, you will submit your final, completed project,
including all revisions or suggested edits made by your instructor.
For each of the four deliverables (Parts 1-3 and Final Project), include a copy of the appropriate
rubric (provided in this Capstone Guide) at the end of the deliverable. Your instructor will use
this rubric when reviewing and grading the deliverable.
Deliverable Due Date Components Due
Part 1 Topic 4 II, III, IV
Part 2 Topic 8 V, VI, VII, XI
Part 3 Topic 12 VIII, IX, XII
Part 4 Final Project Topic 16 I-XII
Descriptions of the four deliverables, including criteria, requirements, and instructions for
completion are provided below.
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