What do the terms acculturation and enculturation mean, and how do they relate to consumer socialization? How are demographic and geodemographic analyses similar? List and describe
- What do the terms acculturation and enculturation mean, and how do they relate to consumer socialization?
- How are demographic and geodemographic analyses similar?
- List and describe the three ways in which time pressure influences consumer behavior.
150 words per answer. Please use below as a reference.
Babin, Barry J. and Harris, Eric (2018). CB (9th ed.). Cengage
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