Prepare a strategic plan that contains the following sections: Executive Summary Company Overview (with ticker symbol) Company History Products and or services Operations
Prepare a strategic plan that contains the following sections:
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook (financial predictors)
- Strategies
- Conclusion
Instructions:
- must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1' margins (use template provided below)
- Make sure you use adequate, credible and reliable APA source citations to support your work.
- This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
- To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
- You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.
- Review the examples listed below prior to submittal.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
Important Notes:
- You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
- All charts, graphs and pictures are to go in appendix (not a substitute for content).
- Review DO NOT LIST OF COMPANIES (COMPANIES TO AVOID) in below attached PDF.
**COMPANIES TO AVOID** – Week 7 – Strategic Plans Due to the consistent duplication of companies used for the strategic plans, semester after semester, the following companies are off limits as it relates to your week 7 strategic plans (no credit will be granted if you submit a plan written on any of the below companies):
• Advanced Micro Devices (AMD)
• Adidas
• Adobe
• Aflac
• Airbnb
• Amazon
• American Airlines
• Apple
• AT&T
• BAE Systems
• Bank of America
• Berkshire Hathaway
• Best Buy
• Black Rifle Coffee Company
• Boeing
• BP
• Caterpillar
• Chase Bank (JP Morgan Chase)
• Chevron
• Chick-fil -A
• Cisco
• Citigroup
• Coke (Coca Cola)
• Costco
• CVS
• Delta Airlines
• Domino’s Pizza
• Electronic Arts (EA)
• Exxon Mobil
• Facebook (Meta/Instagram)
• FedEx (Federal Express)
• Ford
• GE (General Electric)
• General Dynamics
• General Motors (GM)
• GoPro
• Gucci
• Home Depot
• Honda
• Haliburton
• IBM
• Intel
• John Deere (Deere & Company)
• Johnson & Johnson (J&J)
• Kroger
• Lockheed Martin
• Lowes
• McDonald’s
• Microsoft
• Nike
• Netflix
• Nokia
• Northrop Grumman
• NVIDIA
• PayPal
• Pepsi
• Pfizer
• Proctor & Gamble (P&G)
• Raytheon
• Sam’s Club
• Starbucks
• Southwest Airlines
• Sony
• Target
• Tesla
• T-Mobile
• Toyota (Toyota Motor Company)
• UBER
• Under Armour
• UPS
• Verizon
• Visa
• Walgreen’s
• Wal-mart
• Walt Disney (Disney)
• Wells Fargo
• Wendy’s
• Whole Foods
I'm more than confident that each of you can locate a company, publicly traded company (listed on NYSE
or NASDAQ), that you can conduct your strategic analysis project. Your company selection DOES NOT need
to be approved by the instructor.
IMPORTANT NOTE: Other OTC (OTCMKTS) is a different exchange and not NASDAQ or NYSE please
make sure your company is on NASDAQ or NYSE –conduct the proper research.
Make sure you review the resource section of the course to view the examples provided.
Additionally, please make sure you take advantage of the APUS librarian (library) which you can access via
the tab within the course labeled “APUS Library.
The assigned librarian for this course, BUSN 620, is Ms. Coleen Neary, who will be more than happy to
assist you with your research efforts. Ask a Librarian (apus.edu)
Use this link to give you some ideas on other successful companies
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