Discussion – Globalization & Assessing Global Markets
Order Instructions
GLOBAL SITUATION: “Should I sell my products in foreign markets? Which markets should I enter?” These are fundamental questions virtually every business owner and manager, regardless of company size, will ask at some time in their career. Often, firms will enter foreign markets without doing initial analysis. This video outlines the analysis firms should use to evaluate different countries to assess their potential and the associated risks. The video at the link below explains how to do:
Economic Analysis;
Sociocultural Analysis;
Infrastructure Analysis;
Political Risk Assessment.
View the videos at https://www.pinterest.com/pin/387591111651725766/Links to an external site. OR click below:
Watch Video https://www.pinterest.com/pin/387591111651725766/
Select from any of the following countries for this discussion:
Brazil
Germany
Nigeria
China
India
Answer the following questions in your initial post:
Should I sell my products or service in my selected country? Why?
Which market/area should I enter first? Why? (Cities, rural, suburb, whole country, etc.)
Should I do an initial foreign market analysis? Why?
Answer each of these questions by using at least two outside sources, (note your sources):
Your Economic Analysis?
Your Sociocultural Analysis?
Your Infrastructure Analysis?
Your Political Risk Assessment?
Part A: In your initial post, answer all the questions above. The initial post is due first to allow for sufficient time for replies and quality discussion. You will not be able to see the posts of your classmates until you make your initial post.
Support your choices with your reasoning and references. References are mandatory in this discussion and they should not be just from your text. This exercise is about an exchange of ideas versus giving the “right or wrong” answer!
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