What factors contributed to the loss of confidence in the Twitter brand? Do the actions taken to-date present a strategy that would improve consumer trust? Why or why not? Consider Twitter’

Contents

Table of Contents

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• Table of Contents and Preface
• Part 1: Concepts and Techniques for Crafting and Executing Strategy
• Chapter 1: What Is Strategy and Why Is It Important?
• Chapter 2: Charting a Company’s Direction
• Chapter 3: Evaluating a Company’s External Environment
• Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
• Chapter 5: The Five Generic Competitive Strategies
• Chapter 6: Strengthening a Company’s Competitive Position
• Chapter 7: Strategies for Competing in International Markets
• Chapter 8: Corporate Strategy
• Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
• Chapter 10: Building an Organization Capable of Good Strategy Execution
• Chapter 11: Managing Internal Operations
• Chapter 12: Corporate Culture and Leadership
• Part 2: Cases in Crafting and Executing Strategy
• Case 1: Airbnb in 2020
• Case 2: Competition in the Craft Beer Industry in 2020
• Case 3: Costco Wholesale in 2020: Mission, Business Model, and Strategy
• Case 4: Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?
• Case 5: Macy’s, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
• Case 6: TOMS Shoes: Expanding Its Successful One For One Business Model
• Case 7: lululemon athletica’s Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable?
• Case 8: Under Armour’s Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market?
• Case 9: Spotify in 2020: Can the Company Remain Competitive?
• Case 10: Beyond Meat, Inc.
• Case 11: Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
• Case 12: Twitter Inc. in 2020
  • Case 12: Twitter Inc. in 2020
    • Introduction
      • History of Twitter
        • The Twitter Brand Image
          • Twitter’s Global High Profile
          • Twitter Services, Products and Revenue Streams
            • Twitter Restructures
              • Twitter’s Stock Performance
              • Twitter’s Major Competitors
                • Facebook
                  • WhatsApp
                    • Snapchat
                      • Instagram
                        • LinkedIn
                        • Troubling Signs in First Quarter—2020
                          • Endnotes
                        • Case 13: Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?
                        • Case 14: GoPro in 2020: Have its Turnaround Strategies Failed?
                        • Case 15: Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry
                        • Case 16: Tesla’s Strategy in 2020: Can It Deliver Sustained Profitability?
                        • Case 17: Unilever’s Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?
                        • Case 18: Domino’s Pizza: Business Continuity Strategy during the Covid- 19 Pandemic
                        • Case 19: Burbank Housing: Building from the Inside Out
                        • Case 20: Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company’s Reputation?
                        • Case 21: The Walt Disney Company: Its Diversification Strategy in 2020
                        • Case 22: Robin Hood
                        • Case 23: Southwest Airlines in 2020: Culture, Values, and Operating Practices
                        • Case 24: Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber?
                        • Case 25: Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence?
                        • Case 26: Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
                        • Case 27: Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?
                        • Guide to Case Analysis
                        • Indexes
                        • Accessibility Content: Text Alternatives for Images

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