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October 11, 2023

What different generic marketing offerings (product, service, event, etc.) would be attractive to each of these market segments?

Market Segments and Generic Market Offerings Discussion Name three distinct market segments at UWF. What different generic marketing offerings (product, service, event, etc.) would be attractive to each of these market segments? This is an example from the textbook: All customer needs: Transport a person from point A to point B Generic market: “People transportation market” Broad product market: Bicycle-riders market Other different generic transportation markets could be: (1) “Animal transportation market” (i.e., trailor for taking horses to the horse track); or (2) “Food transportation market” (i.e., bakery truck transporting baked goods to a restaurant.)

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