Create a situational analysis draft for a new product or service that is not popular yet in the market (for example, autonomous or self-driving taxis, luggage that you can ride around with, or even self-lacing shoes).
Please look at screenshot 616 first for the instructions. Please also refer to the “situation analysis sample 1.pdf” so that you can base your formatting and content. You will create a situational analysis draft for a new product or service that is not popular yet in the market (for example, autonomous or self-driving taxis, luggage that you can ride around with, or even self-lacing shoes). Come up with the Competitive Environment, and Macro-environmental PEST analysis: Political/Legal Environment, Economic Environment, Social/Cultural Environment, Technology Environment. Then provide a SWOT Analysis. Identify strengths, weaknesses, opportunities, and threats. Show at least three (3) for each element of S.W.O.T. The font must be Times New Roman, 12 pt, one-inch margin, use headings when you change topics, and don’t use “I” or “me” as this is about the research that you found not about your opinion. You can use any scholarly article or any website as long as it is not from a Wikipedia page or a source that is not written by a professional author. Also, don’t use chat gpt or any ai other than Grammarly as the professor would notice it.
Requirements: just the answer
Luggage Loading Automation at Airports I.Competitive Analysis: Luggage loading automation is not yet popular in a majority of airports around the world. Since the technology is relatively new and not widely used, it is a great opportunity to jump into the industry. Automation of human tasks is coming into play more than ever before. However, the new nature of the technology for automating baggage loading will lead to high barriers into the industry. There are few competitors in the automation of airport tasks at this time, allowing for greater effectiveness in the industry. One of the disadvantages for the automation of luggage loading is the idea of change that comes along with it. Airports may continue to use human labor to handle something as delicate as traveler’s luggage. II.Macro-environmental PEST Analysis:A.Political/Legal Environment: Necessary technology for robotic arms as well as a self driving loading cart would most likely be manufactured in a foreign country. This would lead to a necessity to understand the laws regarding outsourcing and importing the product into any country. Once the product has been imported, one must understand the policies that airports have regarding the handling of passenger luggage. Some cities may ban the technology from being used if they fear delays in a fast moving environment such as an airport. B.Economic Environment: Economic downturn will result in a decrease in travel. Thus, airports will be less likely to spend a large amount of money installing this type of automation if they fear losing revenue in a recession. If the economy is thriving, travel will increase as more people have the funds to do so. This will cause an increase in flights, passengers, and luggage. Airports will be willing to spend in order to make the loading of the plane as efficient as possible to keep departures on time.
C.Social/Cultural Environment: Travelers want to know that their luggage is going to be handled carefully and make it on the same plane as them. It may be detrimental to the brand if airports fear that the automation of baggage loading is causing lost luggage and damage to it. The product needs to run carefully but efficiently as travelers are also weary of delays. The brand’s value will fall if the automation is careful but slow. It is crucial that the product runs smoothly, efficiently loading the plane with care and attentiveness. D.Technology Environment: The technology for automation is in no short supply. The technology and coding needed to automate baggage loading is readily available. This will allow for quicker manufacturing as well as a cheaper cost to produce the necessary technology. As green technology is becoming increasingly popular, the efficiency and safety of the automation can help reduce emissions as it removes the gasoline powered carts. III.SWOT Analysis:A.Strengths: Luggage loading automation will save money for the airports as it replaces the need for human labor. The automation can be easily tested before being put fully into use across the airport. Perhaps a few gates at the airport can test the system to see if it is efficient and a good investment. The automation will be a faster moving system, making it easier to load the planes pre-takeoff. B.Weaknesses: When purchasing this automation, there will be different components that would need to be installed. This may cause an initial slow down in loading times as a transition takes place. The new system would call for a new gate procedure and the reallocation of human labor elsewhere. As the system gets worn down, it will need to be repaired. C.Opportunities: One of the first opportunities lies in the fact that the product would be one of the first movers in the game. The market is massive as there are
countless airports around the globe, leading to further growth and expansion. This automation of baggage loading could possibly make its way to any mode of transportation that needs cargo loaded. D.Threats: There are many technological companies around the globe that could make their way into this industry as well. If one of these companies is across the world, they may create less opportunity for the product in that region. Airport staff may get quicker and more effective at loading bags, desensitizing the airport management from purchasing the automation. As the product reallocates jobs throughout the airport, some people may fear that it takes jobs away which would hurt the brand value.
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