Jack Smith is the project manager at Spoolers and Griffin, a pharmaceutical company, which specializes in dermatology-related products.
The Council of Community Colleges of Jamaica Page 1
THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA
IN ASSOCIATION WITH TURKS AND CAICOS ISALNDS COMMUNITY
COLLEGE
BACHELOR OF SCIENCE DEGREE
COURSEWORK
SEMESTER I – SEPTEMBER 2023
PROGRAMME: GENERAL
COURSE NAME: ADMINISTRATIVE COMMUNICATION
CODE: (COMM3501 / ECE3316 / COM3311)
YEAR GROUP: THREE (3)
EXAMINATION TYPE: COURSEWORK 1 – INDIVIDUAL (Case Analysis)
INSTRUCTIONS: Read the Case Scenario and answer the questions that follow. Please ensure that your work is written in an essay format. That means, you need to ensure that each task has its own paragraph(s).
Note: The College Assignment Cover Page must accompany your assignment.
Task:
1. Comment on TWO organizational communication issues evident in the case scenario.
(8 marks)
2. Based on the case scenario, discuss TWO barriers to effective listening noticeable.
(8 marks)
3. Justify TWO solutions for dealing with the barriers to effective listening, should the team meet again?
(4 marks)
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Total (20 marks)
CASE SCENARIO
Jack Smith is the project manager at Spoolers and Griffin, a pharmaceutical company, which
specializes in dermatology-related products. Recently, the company decided to embark on a new
product for assisting acne prevention and control, which it hopes will be popular among college
students. As part of its marketing strategy, the company decides to create several ‘think-tank’
groups that will come up with creative ways to market the new product. Jack has been tasked to
create these groups, with the estimated projection for group presentations before the board of
directors, within three weeks’ time.
In ensuring that all groups have representations from different sections of the organization, Jack
uses the company’s database to randomly select and group employees. Each group consists of six
persons, with one person appointed as group leader. This person is to represent the group before
the board of directors, with their presentation. One of the groups that is formed, consists of:
Jeffrey, an assistant marketing manager; Natalie, system support officer; Joel, receptionist;
David, software designer; Sue; brands specialist officer; and Ariel, marketing officer. Sue is
placed as the group’s leader. This is the first time this group has had to work together as they all
have very different roles within the organization.
At the group’s first meeting, Sue outlines the goals of each member of the group and establishes
deadlines in meeting these goals. “We need to ensure that we are on the same page, and that…”
Sue stops mid-sentence as David makes a yawning sound. He starts to tap his pen on the table
and swings in his chair. “Excuse me, do you have a problem?” Sue asks, as David rolls his eyes.
“You are boring me and your voice is frankly annoying” David quipped. Natalie chimed in, “If
you spend less time being so vile and listen to people, you would have been more than just a
software designer for the last five years!” “Who said that I am not listening?” David retorted.
“Listening? You were hearing me alright, but not listening” Sue remarked. After this comment,
everyone appeared to be moving in different directions.
Jeffrey made it clear that as an assistant marketing manager, he had more important work to do
rather than wasting time listening to people whom he believes are less experienced than him. “So
why did you agree to be part of this team?” Joel asked. Jeffrey shook his head and laughed. “You
could at least pay attention and stop being so condescending” Joel continued. While the group
tries to discuss the way forward concerning the goals Sue proposed, David sits alone playing
with his phone. At various points during the discussions he gives heavy sighs and shakes his head
vigorously. He also tells the other group members that his only concern relates to the inclusion of
a teenage girl with blond hair being part the advertisement, as men likes blonds. He smirks as he
makes this comment.
Natalie is very enthusiastic that she has been selected to be involved in this project. She tells the
group that she is studying brand designing part-time and has lots of ideas to share. While she
speaks about her ideas, David cuts in, “So basically you are telling us that you have some
diploma or something from designing school?” Natalie claps back, “I did not say anything of the
sort. You seem too busy playing with your phone to be listening to anything we are saying”
David retorted, “Oh, yes, I have been here listening to y’all yapping away…” “You have shown
your lack of manners and proper etiquette when someone is speaking. I do not wish to be part of
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this team if you, sir, are here longer!” Ariel remarked. David gives out a heavy laugh and shakes
his head. “That is why I never listen to my wife; women are the dumbest things!” He took his lap
top off the desk and stormed out the room.
Joel asks the other group members if they are aware of the budget for this project. However,
Natalie speaks over him as she tells the group that she will design an online survey for the
advertisement they are proposing. They will then be able to use these results as a guide to their
planning. By the end of this meeting, little has been achieved. Joel, feeling offended by Natalie’s
quick interjection, stands up and announces that the group will never be able to arrive at a
decision. He then walks out, claiming that he cannot work under these conditions. The other
group members do not know how to react.
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