For Lotus shop (https://www.lotusshop.uk/) create a digital marketing plan to help the company improve their online presence. You need to set the digital marketing objectives related to: the company’s website, its social media accounts, digital content, search engine optimisation, online customer base, email marketing, affiliate marketing, digital advertising etc
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Get it written →Assessment 1: Client brief based digital marketing plan (3,500 words)
For Lotus shop (https://www.lotusshop.uk/) create a digital marketing plan to help the company improve their online presence. You need to set the digital marketing objectives related to: the company’s website, its social media accounts, digital content, search engine optimisation, online customer base, email marketing, affiliate marketing, digital advertising etc.
You have specifically been asked to consider the following structure and key areas within the digital marketing plan:
Executive Summary. (5%)
Market Overview. (10%)
Market Segmentation, Consumer Persona. (15%)
Digital Marketing Objectives. (20%)
Digital Marketing Strategy. (20%)
Digital Marketing Plan. (30%)
Requirements:
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