Reflect on why the on-ground retailer has experienced so many difficulties of late.
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Part I: Reflect on how concepts like marketing planning and management, conducting marketing research, analyzing consumer and business markets, identifying target customers, tapping into global markets, examining the 4 P’s and SWOT analysis, can be applied to real-world situations and can increase your chances of career (healthcare management) or life success.
Part II: Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer?
Your discussion must be at least 1 page in length. No references are needed for Part I. Use one scholarly source for Part II.
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