Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?? TOPIC 3: Pricing? PROMPT:
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PROMPT: Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?
TOPIC 3: Pricing
PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
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