Importance of differentiation strategy at a business level

The topic that needs to be researched is : Importance of differentiation strategy at a business level

Requirements: 2200 words

REPR7312 PROJECT 3 GUIDE Please use the following guide when answering project 3 Research Paradigm and design ¥ Discuss the research paradigm for your study (Positivism or interpretivism) and motivate why. Population ¥ You must cover: o The target population o The accessible population o The population parameters (characteristics) o The unit of analysis Sampling ¥ You must cover: o The sampling method § First identify if probability or non-probability sampling will be used (and explain why). § Then identify the specific type of sampling method that will be used (and explain why). § State the sample size and explain why this sample was chosen. § Explain the composition of the sample Data Collection Methods o There are two major components to this section: I. Data Collec,on Approach o Provide some explanation of the data collection method to be used. o Link it to your paradigm, methodology and research question/s

II. Data Collec,on Applica,on o Provide a practical explanation of how the data will be collected. Under this section, you need to explain how the data collection method mentioned above will be applied in your study. For example: § How will you go about contacting participants? § How will the questionnaires be administered? § How will the interviews be conducted? Ques9onnaire ¥ Please develop questions that will help you answer the research questions and help achieve the research objective/hypotheses. ¥ I advise mainly closed-ended questions for quantitative studies and mainly open-ended questions for qualitative studies respectively. ¥ Work with 10 questions for qualitative and a minimum of 15 questions for quantitative studies. ¥ Please attach your questionnaire as an appendix to your submission. Data analysis § Describe the data analysis method to be used in your study and motivate why. For quantitative studies, I recommend statistical analysis (descriptive and inferential statistics) and thematic analysis and content analysis for qualitative research. § Describe the tools to be used for the analysis. E.g. SPSS can be used to analyse quantitative data while coding can be used qualitative research. “Good luck everyone”