Analyze the writing for each email based on tone, style, or design. Evaluate them based on three of the principles for effective emails from this chapter.

Chapter 7: Evaluating an Email Canvas Assignment

Compare the less effective and more effective emails in Figures 7.2 and 7.3 on pages 208-209 in the following ways:

Analyze the writing for each email based on tone, style, or design.

Evaluate them based on three of the principles for effective emails from this chapter.

Make two recommendations for improving the more effective email.

Please read and follow the GEB 1220 Email Evaluation Requirements file attachment below.

Requirements: NA

Chapter 7: Evaluating an Email Canvas Assignment Submit your evaluation in a minimum of one page (no more than two pages) double spaced Word compatible file to the Canvas drop box. Compare the less effective and more effective emails in Figures 7.2 and 7.3 on pages 208-209 in the following ways: 1. Analyze the writing for each email based on tone, style, or design. (20 points) 2. Evaluate them based on three of the principles for effective emails from this chapter. (20 points) 3. Make two recommendations for improving the more effective email. (20 points) 4. Grammar (10 points: Please ensure that you follow these simple rules: • Please Remember to put your name on your assignment • Document MUST be left justified in a portrait format. • Black 12 point Times New Roman typeface only. (Five (5) point penalty for each page submitted with any color other than black). • No background color on any page is acceptable. A five (5) point penalty will assessed for each page that contains a background color. • Write in third person voice (he, she, it, the company, etc.) only. Do not use first person (I, we, and us) or second person (you, them) voice. • Your content MUST be broken into paragraphs. The first line of all paragraphs should be indented. Whole blocks of type are not acceptable. • Numbers 10 or larger, type the number. Less than 10, type the word (one, two, etc.) • Financial figures are to be written as $50 (not fifty dollars); $1,500 (not one thousand, five hundred dollars); $1M (not one million dollars); $3.2B (not three billion, two hundred million dollars). • Never end your sentence with a preposition like ‘to, from, by, with, between, before, after or during’. (E.g. The company could not have anticipated where the threat came from.) • Always use italics for the name of a source (magazine, book or newspaper title) e.g. Wall St. Journal. • NEVER use the words ‘sticking’ (instead use ‘placing’ or ‘inserting’ the product into the market); ‘everyone’ (no product appeals to/or is used by everyone-ever!), ‘stocks’ (it is ‘stock’) or ‘came up with’ (use ‘developed’). • Always capitalize the first letter of proper names. • Text MUST be double spaced. A 5 point penalty per page not double spaced.