What kind of activity does each company have on Twitter?
Research 2 companies in the same industry (for example Walgreens vs CVS, or Pepsi vs Coca Cola, or Nike vs Adidas). Review no less than 6 tweets from each company and compare and contrast their communication strategies
Twitter, company websites (if you do not have a Twitter account, you can still see what they are tweeting on the company’s website)
Length: no more than 6 pages, double-spaced (not including cover and references)
You should include screenshots of the various Tweets you are analyzing by either including them in the text or by including an appendix with each shot as a picture (this is why this assignment is much longer than other assignments).
Summarize this topic
Answer the questions
What kind of activity does each company have on Twitter? Does one or the other company Tweet more or less than the other? How many followers does each company have?
What kind of tone and language does each company use?
What kind of customer would their Tweets appeal to? Young, middle-aged, old, male, female, urban, rural, etc.
What kind of promotions does each company use?
How are the strategies between these brands similar and different?
What do the replies and reTweets look like?
How can you see the future of marketing communication with platforms such as Twitter?
Conclusion
For the cover page and the references page, please cite any materials used including the above resources (APA or MLA format is acceptable).
Requirements: 6 pages
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