In what ways does the ad incorporate ethos, pathos, and logos in its presentation?
I attached the requirements in files, thank you.
Requirements: 200 words
COM 101 Assignment 2
Mass Communication, Advertising, & Public Relations Module
Assignment 2: Persuasive advertising analysis
Watch the following commercial from UNICEF and present a thoughtful analysis of the ad based on the prompts below.
Ad link:
In 150 to 300 words, discuss the following:
In what ways does the ad incorporate ethos, pathos, and logos in its presentation? Describe at least one specific element in the ad that addresses each of ethos, pathos, and logos (describe a different element for each).
What is the communication objective for this ad? Write out a complete communication objective that you think would fit this ad. The objective you identify must be measurable, time-bound, audience-specific, and communication outcome-based as discussed in class, and written as an infinitive statement. Describe at least 2 specific elements of the ad (e.g., text, graphics, script) that speak to the objective for the ad.
Who might be a target audience for this ad and explain why. For example, if you think 18-24 year old adults are the target audience, explain why and what about them makes them a good target audience for this ad.
Use only .doc or .docx, or .pdf. No Google Docs or .pages.
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