How does Convenience affect Customer Satisfaction?

topic; intergrating AI in production process fosters efficiency

Requirements:

Introduction

Use a few paragraphs to introduce your topic

Example:

(Refer to Masters dissertation in CANVAS Modules for an example of “Introduction”)

Research Rationale

Write one paragraph to describe the research gap that you are trying to fill with your proposed study.

Example:

Understanding the factors that affect Customer Satisfaction is an important field of study in the <Industry> (<Authors, Year>).

Over the years, (many/various) studies have concluded that various factors affect Customer Satisfaction (e.g. <Authors, Year>; <Authors, Year>; <Authors, Year>). For example , <Authors, Year> found that Convenience had a significant effect on Customer Satisfaction in <Country/Industry/Population>. … However, (no study has been conducted/there is a lack of research) on the effect of factors that affect Customer Satisfaction in <Country/Industry/Population>. There is therefore a need to understand the effects of various factors that affect Customer Satisfaction in <Country/Industry/Population>.

Research Questions

Example:

RQ1: How does Convenience affect Customer Satisfaction?

Hypotheses

Example:

H1: Convenience positively affects Customer Satisfaction

(By referring to the relevant literature, write one or two paragraphs to describe/explain how the factor affects the dependent variable)

(Refer to relevant articles in CANVAS Modules for examples of hypotheses and hypotheses development)

Conceptual model

Draw a diagram to display the relationships between the factors and the dependent variable

Example format:

Research Philosophy

Using the relevant content in the textbook or other suitable academic reference sources, describe the research philosophy adopted and explain why this philosophy is suitable for the research method of the study

Example:

The research philosophy of the proposed study is (Positivism/Interpretivisim). This is because (Positivism/Interpretivisim) …

Research Method

Using the relevant content in the textbook or other suitable academic reference sources, describe the data collection method and explain why this method is suitable for the study

Example:

The research method of the proposed study is (Questionnaire survey/In-depth interviews). …

Research Sampling Framework

Using the relevant content in the textbook or other suitable academic reference sources, describe:

WHO are the study’s target respondents and what makes them suitable as respondents for the study

HOW the respondents will be recruited (i.e. Sampling method, how many respondents, and how the respondents will participate in the study)

WHY the study adopts the above method of sampling

Example:

(Who)

The target respondents of the proposed study are (people who possess the necessary characteristics (e.g. have children between 2 to 12 years old, etc.)/knowledge (e.g. ever used online shopping platform, etc.))/(People meeting the study’s requirements)

(How)

The proposed study will adopt a (Convenience/Purposive/Snowball) sampling method to recruit respondents/ Target respondents will be recruited via a (Convenience/Purposive/Snowball) sampling method.

Target respondents will be recruited through (WeChat/…)

(Why)

People who possess the necessary characteristics (e.g. have children between 2 to 12 years old, etc.)/knowledge (e.g. ever used online shopping platform, etc.) are expected to account for a sizeable proportion of the population… /most of the adult population of (Country, e.g. China, etc.) use these (product/service/brand)…/The author of this study personally knows people in this population segment …/(Other reasons).

It would therefore be relatively straightforward to find target respondents using the above sampling method.

Research Ethical Issues

Using the relevant content in the textbook or other suitable academic reference sources, describe ethical issues that you believe need to be addressed, and how you intend to address these ethical issues

Example:

The proposed study will adopt the following measures to ensure that respondents’ interests are not compromised:

…

…

…

Research Limitations

Example:

The proposed study has the following limitations:

Many factors that affect (Outcome) are mentioned in the existing literature. However, the proposed study will focus on only (5/6/etc.) factors. The effects of other factors that may affect (Outcome) are therefore not considered in this study.

…

Gantt Chart

Example:

(Please modify the table below according to your own proposed schedule)

References