Case Question: How do we create a valuable customer experience through our shipping packaging? Help us design our packaging.
Part 1 – Designing the Packaging:
Describe your overall strategy for the packaging. What is your theme or idea?
How does your packaging fulfill these requirements listed by the client?
Part 2 – Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost for each unit. (You may add rows as needed.) The total cost per shipment must fit the client’s budget of $0.75 or less. When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.
Part 3 – Create a Mock-up of the Packaging Items. Take one picture of the mock-up and paste the image below.
See the case resources for tips on creating mock-ups and examples of other mock-ups.
You may use any store-bought item or create any items by hand.
You can create any design for the outside of the package and items to be included inside the package.
PASTE IMAGE HERE:
Requirements: 1/2 page
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