Zara has been one of the most successful fast-fashion brands in the last 10 years. Unlike traditional clothing companies that rely on longer seasonal trends, Inditex – the owner of the Zara brand – is counting on a quick turnaround time with more than 10,000 different designs per year.
Hello Everyone,
Welcome to the Week 9. Your chapter reading this week is Chapter 12 of Marketing 5.0 titled, Agile Marketing: Executing Operations at Pace and Scale
Your written assignment should be a minimum of 200 words, well thought-out and it should address the questions in their entirety. Please submit your written assignment Thursday, NO LATER THAN 11:59 PM U.S. Eastern of the week. Failure to do so will result in a loss of 10 points from your grade.
The assignment for this week is as follows:
Zara has been one of the most successful fast-fashion brands in the last 10 years. Unlike traditional clothing companies that rely on longer seasonal trends, Inditex – the owner of the Zara brand – is counting on a quick turnaround time with more than 10,000 different designs per year. Inditex can bring the latest trends from the concept stage to the storefront in only a couple of weeks. Behind this extraordinary speed is an agile design and supply chain.
The company monitors trends of celebrity clothing and fashion shows around the world. It also analyzes the sales of each item, also called a stock keeping unit (SKU) at the store level to determine which items have strong demand in real time, using radio-frequency identification (RFID) tracking. The market insights dictate teams of designers on which items to create. The sourcing of raw materials is often done at the same time with the design process, making the process a lot quicker. Zara products are also made in small batches, ensuring high inventory turnover while allowing the company to test market acceptance before committing to more production volume.
Using the example of Zara and the clothing industry, choose another company and industry (example Ford Motor Company and the auto market) and describe how agile marketing would work.
Once you have completed this assignment:
1.Type your answer(s) in MS Word.
2.Make sure to include between 1 and 5 supporting references, which is information you have used from Marketing 5.0, a blog post, an internet article, or any other information from the internet. DO NOT COPY and PASTE from the internet.
3.Save it to your laptop, PC, or other device.
4.Upload your MS Word document to Canvas. If yourTurnitin score is 30% or higher you may need to rewrite it. I will contact you if this is the case. Please submit this assignment by Thursday night of each week NO LATER THAN 11:59 PM U.S. Eastern of each week. Failure to do so will result in a loss of 10 points.
5.If yourTurnitin score is 30% or lower, then copy and paste your assignment answer(s) into the correct DISCUSSION week. This ‘assignment’ then becomes your main discussion post for the same week.
Please keep in mind that this is a professional platform and we need to show gracious professionalism to everyone in this classroom at all times.
Good luck!
Dr. Mark
Requirements: agle marketing
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