What is Marketing ?
Marketing is a business process that involves identifying, promoting, and selling products or services to customers. It encompasses a wide range of activities aimed at understanding consumer needs, creating products that satisfy those needs, and effectively communicating the value of those products to the target audience. Marketing strategies can include market research, advertising, branding, pricing, distribution, and more, all with the goal of attracting and retaining customers to achieve business objectives. It plays a crucial role in building brand awareness, driving sales, and fostering customer loyalty.
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