What is Strategic Communication?
What is Strategic Communication?
Strategic communication involves distributing a message to a target audience in order to achieve a particular outcome.
In our readings and discussion in this module, we will consider how a strategic approach can be beneficial to PR practitioners developing communication campaigns. We’ll also look at the first stage of a strategic process, assessing:
The problem
The target audience
Communication resources that are available to PR practitioners (see the section below on communication theories, one type of resource that can serve as a helpful guide during the planning stage)
Relevant conditions that could impact the plan: Social, political, and/or economic
Communication and Behavior Change Theories: Additional Resources
Appendix 1 in the O’Sullivan et al. text lists groups of theories that can be helpful to PR practitioners developing communication campaigns.
Below are additional links to information about specific communication theories.
NOTE: To complete the Module 2 Discussion Assignment, you can select one of the theories discussed in these links, or you can choose another relevant communication theory that applies to the organization/communication goal that you have selected for your Strategic Communication Plan. These links are just a starting point for your own research on theories about your topic/issue.
https://www.researchgate.net/publication/270271600_The_Elaboration_Likelihood_Model_of_PersuasionLinks to an external site.
https://www.simplypsychology.org/cognitive-dissonance.htmlLinks to an external site.
https://www.communicationtheory.org/list-of-theories/Links to an external site.
https://www.communicationstudies.com/communication-theoriesLinks to an external site.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
