Why do marketers track social media activity?

According to Hunt, Mello, and Deitz (2018), “social media monitoring (or social listening) is the process of identifying and assessing what is being said about a company, individual, product, or brand on the Internet” (p. 427). Answer the following questions;

Why do marketers track social media activity?

Which social media metric is a great indication of interest?

What are the five types of metrics?

What is the most common metric? Explain your answer.

Cite: 1 related source,

Requirements: 1 page

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