List and describe each of the 5 phases in the event planning process.

Special Events: The Brave New World for Bolder and Better Live Events by Seungwon Lee; Joe Goldblatt. (Eight edition). Ive attached a picture of the coverbook.

Requirements: each question fully answered

Chapter 2 & 3 Short Assignment

TOUR 220

List and describe each of the 5 phases in the event planning process.

What is the purpose of conducting a SWOT analysis? Conduct a SWOT analysis for the following event. Please note that you have been given minimum details. Feel free to set other details with parameters. You and a group of 4 other students in your major and 2 faculty members are planning a Welcome event for students in your program in the beginning of semester during the first week of classes. The event will take place outside on the GMU campus.

Explain why location is one of the most important decisions to make for your event.

What is EMBOK? What features of it do you think are most helpful to you as a student?

5) What is the most common form of event evaluation? What are two other forms of event evaluation? What do you think are the pros and cons of each?

6) Think of two different events and discuss how corporate social responsibility can be incorporated into each event. Give specific examples and be sure to identify each event.

7) What type of décor items might you suggest to create large-scale design using a lower budget?

8) Review the chapter’s interview with event designer Patti Coons. How does Patti Coons believe event design is being affected by the demand for greener events?

9) Read the case study Meetings, in Chapter 12. Describe how some of these problems could have been avoided through the principles described in Chapter 2.

10) Why is time the most important resource the event manager must use to produce a high-quality event?