Creating an effective SMM plan involves setting goals and creating strategies.

Setting Goals and Strategies

Creating an effective SMM plan involves setting goals and creating strategies. In other words, define what you want to achieve and how best to do it. Listening and observing are important antecedents of social media marketing goal setting and strategy creation.

Develop your skills in listening and observing by analyzing the Saudi Tourism market.

Through listening and observing, analyze Saudi tourism social media platforms and detail your findings. Detail the best avenues to listen to and observe the market before launching a social media campaign.

Develop the goals of a social media campaign about Saudi Tourism, considering the Valid Metrics Framework, and explain how you would link the goals with a Call to Action.

Examine and explain how this relates to Saudi Vision 2030 and tourism development.

Your well-written paper should meet the following requirements:

A minimum of four pages in length, not including the title and reference pages.

Formatted according to APA 7th edition

Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external. The Saudi Digital Library is a good place to find these references.

You are strongly encouraged to submit all assignments to the Originality Check prior to submitting them to your instructor for grading.