Suppose you were a project manager for Disney. Based on the information in this case, what would you say are the critical success metrics they use when designing a new ride; that is, how would you prioritize the needs for addressing project cost, schedule, quality, and client acceptance? What evidence can you use to support this argument?
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Case Study 1.3 – Disney’s Expedition Everest
Description
The Expedition Everest case is an example of the extreme attention to detail that Disney pays in all of their rides. Their management is a combination of careful planning coupled with the imagination and knack for visual effects for which the company is well-known. The case tells the story of the development of the ride, the numerous steps Disney went through to get every detail as accurate as possible and reflects on their overall approach to project management.
Questions:
Suppose you were a project manager for Disney. Based on the information in this case, what would you say are the critical success metrics they use when designing a new ride; that is, how would you prioritize the needs for addressing project cost, schedule, quality, and client acceptance? What evidence can you use to support this argument?
Why is Disney’s attention to detail in their rides unique? How do they use the “atmosphere” discussed in the case to maximize the experience while minimizing complaints about the length of wait for the ride?
Discussion question
1.7. – Consider the Expedition Everest case: What are the elements in Disney’s approach to developing their theme rides that you find particularly impressive? How can a firm like Disney balance the need for efficiency and smooth development of projects with the desire to be innovative and creative? Based on this case, what principles appear to guide their development process?
1.8. – Consider the six criteria for successful IT projects. Why is IT project success so difficult to assess? Make a case for some factors being more important than others.
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