How did Bombas’s founders Randy Goldberg and David Heath create customer value when they started their apparel company by selling socks?

Bombas Case Study

Background:

Read chapter one of the text

Watch video on Bombas business 

Research at least 2 articles relating to Bombas that were published in the past year.

Research the Bombas website, and other marketing materials you may find

Assignment:

From what you have learned through the background research, address the questions below and provide supporting evidence or logic supporting your response.

How did Bombas’s founders Randy Goldberg and David Heath create customer value when they started their apparel company by selling socks? (5 points)

How did Goldberg and Heath raise money to start the company? (2 points)

What are the key elements of Bombas’s “four Ps” marketing strategy? (5 points)

How has the combination of the Bombas social mission, its “Bee Better” motto, the direct-to-consumer sales model, its Customer Happiness Team, and its promotion activities contributed to Bombas’s success? (5 points)

Describe possible future marketing actions Bombas should consider. (5 points)

Site two other sources for your case response (3 points) References must be within the past year to count. References must also be in APA format to count.

Write-up and Due Date:

3-page Word doc, 12-point font double spaced with 1″ margins.