Describe, discuss and give examples on Jenkins’ (2013) argument that “fans represent individuals who passionately experience certain brands and fandoms and whose members consciously declare them as members of a larger community to which they are committed and loyal” (Jenkins, 2013).

1. Describe, discuss and give examples on Jenkins’ (2013) argument that “fans represent individuals who passionately experience certain brands and fandoms and whose members consciously declare them as members of a larger community to which they are committed and loyal” (Jenkins, 2013).

2. Briefly research about (online sources, social media, personal contacts), and describe a fandom in the UAE (around sport, fashion, car, or a local brand, or any brand: coffee, luxury, local event, etc).

3. Describe your personal enthusiasm about a product/service, club, person, group or a trend. Based on your own fan experience1 , describe: What are the main characteristics of the fan community, how do you communicate, what is the level of your involvement, what are you passionate about? Link to the answer of topic 2

Requirements: about 1.5 pages single space

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