Complete?Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan ? Attached please put dow reference and citations?MKT574State
Be sure to use the same company which is (STARSBUCKS)
Under each area include 3-6 elements.
Complete Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan
Attached please put dow reference and citations
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 2 of 2
Strategic Marketing Plan
Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring
(Due in Wk 6)
New Customer Segments
Determine any new customer segments for your strategy and describe how you will provide value to each segment.
Marketing Mix for New Customer Segments
Determine adaptions for each new customer segment.
· Products
· Price
· Distribution
· Traditional Promotion
· Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.
Marketing Communication Channels
Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.
|
Channel |
Target Market |
Advantages |
Disadvantages |
|
Example: Direct mail |
Middle class residential |
Can include coupons |
Expense and low return rate for given product |
Strategic Actions
Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.
|
Action |
Date for Completion |
Person/Role Responsible |
Standard/Metric |
|
Example: Design flyer for direct mail campaign |
1/1/2021 |
J. Smith, graphic designer |
Approval by senior marketing team and legal |
Monitoring
Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.
|
Action |
Target |
Person Responsible |
Inter-measurement |
|
Example: Direct mail flyer |
1100 new inquiries |
Western regional manager |
500 new inquiries first month of campaign |
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
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