Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.
Week 7 Assignment – Learning Activity: Analyze a Mark…
Due: Mon Aug 21, 2023 9:00amDue: Mon Aug 21, 2023 9:00amUngraded, 75 Possible Points75 Possible Points
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Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provides fairly detailed suggestions and example formatting and images.
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Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.
Submit a Word document with the following:
A brief (one paragraph or less) summary of the plan.
Bulleted lists of two strengths and two weaknesses of the plan.
One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide a rationale for that decision.
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Week 7 Assignment – Learning Activity: Analyze a Marketing Plan
Week 7 Assignment – Learning Activity: Analyze a Marketing Plan
Criteria Ratings Pts
A brief (one paragraph or less) summary of the plan. (25%)
view longer description
18.75 to >13.12 pts
Exemplary
Submission includes a summary paragraph that is of the provided sample marketing plan.
13.12 to >0 pts
Unacceptable
Submission does not include a summary paragraph that is of the provided sample marketing plan.
/ 18.75 pts
Bulleted lists of two strengths and two weaknesses of the plan. (25%)
view longer description
18.75 to >13.12 pts
Exemplary
Submission includes a bulleted list that includes at least two strengths and two weaknesses of the sample marketing plan.
13.12 to >0 pts
Unacceptable
Submission does not include two strengths and/or two weaknesses of the sample marketing plan.
/ 18.75 pts
One to two paragraphs on whether or not there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide rationale for that decisions. (50%)
view longer description
37.5 to >26.24 pts
Exemplary
Submission includes one to two paragraphs on whether there are parts of the plans you will incorporate into your own marketing plan and if you do not intend to incorporate anything, provides rationale for that decision.
26.24 to >0 pts
Unacceptable
Submission includes no information on whether there are parts of the plans you will incorporate into your own marketing plan.
/ 37.5 pts
Total Points: 0
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