Amazon focuses on e-commerce, digital content, online marketing, artificial intelligence, computing services, and other essential services, which significantly influence the current market forces (Amiri & Vida, 2023).
Hello,
Please see attached for the Market Assessment. The company is Amazon. This needs to cover over last week’s briefing and this week’s.
Requirements: 2-3 additional pages
Market Assessment
Ebony Maxwell
International Business 3301
Professor Bowers
July 24, 2023
Amazon
128.80 USD
Week 1 update (July 24, 2023)
Current Stock Price: 128.80
Briefing:
Amazon focuses on e-commerce, digital content, online marketing, artificial intelligence, computing services, and other essential services, which significantly influence the current market forces (Amiri & Vida, 2023). Compared to the 2022 first quarter, Amazon has in the 2023 first quarter improved its total net sales to approximately $127.36 billion from $116.44 billion (Daniela, 2023). This has made the company attain a market capitalization of $1.333 trillion as of July 2023. According to the companiesmarketcap.com (2023), this total market value renders Amazon the globe’s fifth most valuable firm. This arises from its ongoing successful online retail platform and a digital marketplace, which has been incorporated with excellent retail shopping experience. Prices for its products vary depending on the product type and the client’s location. However, it uses a pricing principle to maintain the lowest market price possible, primarily below its competitors (Amiri & Vida, 2023). Likewise, Amazon values updated environmental analyses to keep up with the market changes by utilizing emerging opportunities to overcome threats.
The Amazon stock price at the beginning of July 2023 is $130, with a maximum value of $137 and a minimum of $118, which leads to a current market stock price average of $128. This will result in a -3.85% change for July. The company’s stock predictions for August 2023 show that its average stock price will be an average of $121, a -4.00% change for August (Long Forecast, 2023). The third-party sellers sold approximately 59% of its paid share units. However, they experience higher charges selling on Amazon, which is expected to increase further for sellers embracing the Fulfilled-by-Amazon (FBA) model (Daniela, 2023). Despite the inflation reports on sell markets, investors remain optimistic that the gradual strengthening of the economy will push stocks higher for the upcoming months.
References
Companiesmarketcap.com (2023). Amazon (AMZN) – Market capitalization. companiesmarketcap.com. .
Amiri, S., & Vida, V. (2023). Analysis of marketing strategic issues at Amazon. SEA-Practical Application of Science, (31), 3-13.
Daniela., C. (July 14, 2023). Amazon – statistics & facts. Statista.
Long Forecast (2023). Amazon Stock Price Prediction 2023, 2024, 2025. Long Forecast.
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