You have been hired as an external consultant to review the marketing activities of your assigned company. You are required to provide a marketing audit of their current marketing activities and make a minimum of three recommendations to improve their current strategy.
Marketing Report
You have been hired as an external consultant to review the marketing activities of your assigned company. You are required to provide a marketing audit of their current marketing activities and make a minimum of three recommendations to improve their current strategy. Your review will include a detailed analysis of the market, its current segmentation and positioning strategy, and its marketing mix approach.
You must choose ONE of the following companies
Companies
2) The Iconic
3) Sephora
4) Carmen’s Kitchen
5) JB HiFi
What should be included in your report?
An introduction to the company (brief overview of the organisation and the purpose of the
report)
Market analysis including SWOT
Review of current marketing activities including STP and marketing mix approaches
Three recommendations for improvement including overview and justification for the
proposed solution
What does your report look like? •
Your report needs to be professional and draw on material and theory learned throughout
the semester
Marketing theory: There is a clear integration of relevant marketing theory in your work.
Your report needs to be based on evidence from both business and academic sources.
Sources of evidence: High-quality, credible, relevant sources to develop ideas that are
appropriate for the development of report. A minimum of five references no older than 2016.
Writing style: Language is clear and expressive showing a strong writing style and without
grammar, punctuation, usage, and spelling errors.
The word count for the report is 1200 words (+10%).
Referencing: Harvard Style (not included in the word count)
Requirements: 1200
Assessment Three Individual Marketing Report SUBJECT NAME: Clients and Markets SUBJECT CODE: MCR005 Marks 50% Due Week 12 Friday 4 August 2023 at 2355 Word length 1200 words (+/- 10%) Marketing Report You have been hired as an external consultant to review the marketing activities of your assigned company. You are required to provide a marketing audit of their current marketing activities and make a minimum of three recommendations to improve their current strategy. Your review will include a detailed analysis of the market, its current segmentation and positioning strategy, and its marketing mix approach. You must choose ONE of the following companies Companies 1) Bunnings 2) The Iconic 3) Sephora 4) Carmen’s Kitchen 5) JB HiFi
What should be included in your report? • An introduction to the company (brief overview of the organisation and the purpose of the report) • Market analysis including SWOT • Review of current marketing activities including STP and marketing mix approaches • Three recommendations for improvement including overview and justification for the proposed solution What does your report look like? • • Your report needs to be professional and draw on material and theory learned throughout the semester • Marketing theory: There is a clear integration of relevant marketing theory in your work. • Your report needs to be based on evidence from both business and academic sources. • Sources of evidence: High-quality, credible, relevant sources to develop ideas that are appropriate for the development of report. A minimum of five references no older than 2016. • Writing style: Language is clear and expressive showing a strong writing style and without grammar, punctuation, usage, and spelling errors. • The word count for the report is 1200 words (+10%). • Referencing: Harvard Style (not included in the word count) Marking rubric Criteria HD (85% – 100%) D (75% – 84%) C (65% – 74%) P (50% – 64%) Fail (<50%) Environmental and STP Analysis 15 marks The analysis of the situation is excellent The outcome is linked to the objectives and is extremely innovative The analysis of the situation is very good. The outcome is linked to the objectives and is innovative The analysis of the situation is good. The outcome is reasonably linked to the objectives and is quite innovative The analysis of the situation is satisfactory. The outcome is somewhat linked to the objectives and is reasonably innovative The analysis of the situation is not clearly and specifically stated. The outcome is not logically linked to the objectives and is not at all innovative Evaluation and Recommendations 20 marks A thorough and specific evaluation of current marketing approach. Three insightful recommendations including implementation approach, measurement of effectiveness and any other relevant information in an extremely thoughtful and reflective manner. An extensive evaluation of the current marketing activities. Three well-considered recommendations including implementation approach, measurement of effectiveness and any other relevant information in an extremely thoughtful and reflective Evaluation of the current marketing activities. Three recommendations including implementation approach, measurement of effectiveness and any other relevant information in an reflective manner. Evaluation of the some aspects of current marketing activities. Three recommendations that do not adequately cover implementation approach, measurement of effectiveness and any other relevant information. Insufficient evaluation of the current marketing activities. Did not included the three required recommendation in sufficient detail..
manner. Marketing Theory 10 marks Excellent knowledge of marketing theory There is extensive integration of relevant theory in analysis and recommendations Very good knowledge of marketing theory shown. There is integration of relevant theory in analysis and recommendations Good knowledge of marketing theory shown. There is somewhat clear integration of relevant theory in analysis and recommendations Lacking knowledge of marketing theory shown. Insufficient integration of theory in analysis and/or recommendations, but an attempt has been made No marketing theory included in analysis and/or recommendations Writing Style 5 marks The language is clear and expressive showing a strong writing style and without grammar, punctuation, usage, and spelling errors Well written and clearly organized using standard English, characterized by elements of a strong writing style and basically free from grammar, punctuation, usage, and spelling errors. Above average writing style and logically organized using standard English with minor errors in grammar, punctuation, usage, and spelling. Average and/or casual writing style that is sometimes unclear and/or with some errors in grammar, punctuation, usage, and spelling. The language is not clear and expressive showing a weak writing style and too many grammars, punctuation, usage, and spelling errors.
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