Ethical questions involve moral choices and dilemmas with several alternative solutions, none of which is without some challenging or problematic aspect.? ?’Ethical’ means relating
Ethical questions involve moral choices and dilemmas with several alternative solutions, none of which is without some challenging or problematic aspect.
"Ethical" means relating to morals or the principles of morality, or pertaining to right and wrong in conduct. It can also mean being in accordance with the rules or standards for right conduct or practice, especially the standards of a profession.
BUSI 612
Ethical Questions and Promotion Assignment Instructions
Overview
The purpose of this Ethical Questions and Promotion Assignment is for you to write a graduate level essay that will challenge you to reconcile ethical issues associated with a Promotions course. The research questions should be the APA Level One Headings. You will conduct scholarly research into the three research questions (RQ) listed below.
If you desire a grade above the minimum (B-) in grad school; then you must submit excellent work and content. That clearly demonstrates your knowledge, application and analysis/discussion associated with this Ethical Questions and Promotion Assignment.
Instructions
For this Ethical Questions and Promotion Assignment, you will respond to the following research questions.
Here is the methodology to follow when addressing each Research Question (RQ): Theory > Research > Analysis/Discussion
RQ 1. How would you explain a negative externality (social costs) associated with the use of sexually suggestive material in advertising? NOTE: first discuss the theory of negative externalities.
RQ 2. Suppose an advertisement includes material that is considered a bit over the top (by most parents of young children) and it includes sexual innuendoes, scantly clothed men/women etc. Many academics and companies are convinced that this type of content helps sell more products. What responsibility does the advertiser have for any effect on indirect targets, such as children?
RQ 3. How can advertisers protect themselves from this problem?
You must use APA level headings throughout your Ethical Questions and Promotion Assignment.
· Length of this Ethical Questions and Promotion Assignment is minimum of five pages of text excluding title page and references.
· Format of Ethical Questions and Promotion Assignment is the most current APA Guidelines.
· At least four citations required.
· Acceptable sources are Scholarly Resources (regardless of the date of publication), Popular Sources, Professional Trade Sources and Books/Book Chapters
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
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