Write a maximum 300-word sales pitch that you plan on presenting to Skylyn. To gain their commitment, clearly communicate your value proposition of placing ads in bot

COM/539 v3

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COM/539 Grading Rubrics Wk 2 Summative Assessment: Influencing Skills Email ……………………………………………………………………………………………………………………………… 2 Wk 4 Summative Assessment: Customer Relationship Management Sales Pitch …………………………………………………………………………………………. 4 Wk 6 Summative Assessment: Sales Presentation ……………………………………………………………………………………………………………………………………. 6

Grading Rubrics COM/539 v3 Page 2 of 7

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Wk 2 Summative Assessment: Influencing Skills Email

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

1. Expressive Communication

Weight: 30%

Thoroughly evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills

Moderately evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills

Partially evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills

Vaguely evaluated or did not evaluate the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario

2. Receptive Communication

Weight: 30%

Thoroughly evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues

Moderately evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues

Partially evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues

Vaguely evaluated or did not evaluate the verbal and nonverbal communication strategies Johan received from Britni in the scenario

3. Technology Recommendations

Weight: 10%

Recommended an insightful use of technology Johan can use to enhance his communication in this scenario

Recommended an adequate use of technology Johan can use to enhance his communication in this scenario

Recommended a limited use of technology Johan can use to enhance his communication in this scenario

Recommended an improper use of technology Johan can use to enhance his communication in this scenario, or did not provide a recommendation

4. Adaptive-Selling Strategies

Weight: 15%

Identified 2 insightful adaptive-selling strategies that Johan could have used to strengthen his position

Identified 2 sufficient adaptive-selling strategies that Johan could have used to strengthen his position

Identified 2 somewhat sufficient adaptive-selling strategies that Johan could have used to strengthen his position

Identified 2 inaccurate adaptive-selling strategies that Johan could have used to strengthen his position, or did not identify strategies

Grading Rubrics COM/539 v3 Page 3 of 7

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Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

5. Constructive and Professional Feedback

Weight: 10%

Provided constructive and professional feedback in a clear and inclusive manner

Provided constructive and professional feedback in a mostly clear and inclusive manner

Provided constructive and professional feedback in a somewhat clear and inclusive manner

Provided constructive and professional feedback in an ineffective manner, or did not provide feedback

6. Expression of Ideas/Thought and Audience Awareness: Written Communication

Weight: 5%

Thoroughly put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Comprehensive awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

Moderately put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Adequate awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

Vaguely put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Minimal awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

Did not put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Did not have an awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

Grading Rubrics COM/539 v3 Page 4 of 7

Copyright 2022 by University of Phoenix. All rights reserved.

Wk 4 Summative Assessment: Customer Relationship Management Sales Pitch

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

1. Sales Pitch

Weight: 30%

Clearly communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner

Sufficiently communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner

Partially communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner

Vaguely communicated or did not communicate the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner

2. Objection Chart: Objection

Weight: 20%

Listed perceptive objections that covered the 5 types of objections

Listed sufficient objections that covered the 5 types of objections

Listed flawed objections that may not have covered all 5 types of objections

Listed inaccurate objections that may not have covered all 5 types of objections, or did not list objections

3. Objection Chart: Potential Objection Reasons

Weight: 20%

Predicted an insightful potential reason for each listed objection

Predicted an acceptable potential reason for each listed objection

Predicted a superficial potential reason for each listed objection

Predicted an unacceptable or inaccurate potential reason for each listed objection, or did not list potential reasons

4. Objection Chart: Potential Objection Responses

Weight: 25%

Predicted an insightful potential response for each listed objection

Predicted an acceptable potential response for each listed objection

Predicted a superficial potential response for each listed objection

Predicted an unacceptable or inaccurate potential response for each listed objection, or did not list potential responses

5. Expression of Ideas/Thought and Audience Awareness:

Thoroughly put ideas and thoughts to words, using relevant content and appropriate forms of

Moderately put ideas and thoughts to words, using relevant content and appropriate forms of

Vaguely put ideas and thoughts to words, using relevant content and appropriate forms of

Did not put ideas and thoughts to words, using relevant content and appropriate forms of

Grading Rubrics COM/539 v3 Page 5 of 7

Copyright 2022 by University of Phoenix. All rights reserved.

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

Written Communication

Weight: 5%

communication to convey the information Comprehensive awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

communication to convey the information Adequate awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

communication to convey the information Minimal awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

communication to convey the information Did not have an awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance

Grading Rubrics COM/539 v3 Page 6 of 7

Copyright 2022 by University of Phoenix. All rights reserved.

Wk 6 Summative Assessment: Sales Presentation

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

1. Marketing Strategy Summary

Weight: 15%

Thoroughly summarized the developed marketing strategy

Sufficiently summarized the developed marketing strategy

Somewhat summarized the developed marketing strategy

Minimally summarized the developed marketing strategy, or did not summarize the marketing strategy

2. Communication Methods

Weight: 15%

Insightfully evaluated 2 communication methods used and how they impacted the sales approach

Sufficiently evaluated 2 communication methods used and how they impacted the sales approach

Partially evaluated 2 communication methods used and how they impacted the sales approach

Narrowly evaluated 2 communication methods used and how they impacted the sales approach, or did not address the impact on sales

3. Recommendations

Weight: 30%

Provided insightful recommendations for how Prime Apparel can evaluate business research and analytics to support planning and decision- making

Provided competent recommendations for how Prime Apparel can evaluate business research and analytics to support planning and decision- making

Provided flawed recommendations for how Prime Apparel can use business research and analytics to support planning and decision- making

Provided superficial recommendations for how Prime Apparel can use business research and analytics to support planning and decision- making, or did not provide recommendations

4. Impact on Sales Decisions

Weight: 35%

Thoroughly explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information

Sufficiently explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information

Somewhat explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information

Narrowly explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information, or did not explain impact

Grading Rubrics COM/539 v3 Page 7 of 7

Copyright 2022 by University of Phoenix. All rights reserved.

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

F

5. Digital Information Literacy

Weight 5%

Researched and gathered enough information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action

Mostly researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action; more detail is needed

Partially researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action; much more detail is needed and there may be some inaccuracies

Did not research or gather information from a variety of sources, analyze the plausibility and accuracy of information and utilize appropriately to inform action, or did so with major inaccuracies