Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry.
Powerpoint on Randstad Company
Overview
Congratulations! You are off to a good start. You successfully completed an analysis of the company’s internal business environment.
To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share in the industry.
As you continue creating your proposal, in this assignment you will analyze your company’s external business environment and explain its influence on revenue or market share.
Prompt
Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation.
Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-screen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations where needed in your speaker notes.
Specifically, you must address the following rubric criteria:
Competitors (slide 1): Identify at least two of your company’s top competitors and explain how they compete with your company.
Competitive advantages (slides 2–7): Evaluate your company’s competitive advantages.
Summarize the unique skill sets, products, location, and values of your company.
Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Area of opportunity (slides 8–9): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
What to Submit
Create a PowerPoint presentation with 9–12 slides. Sources should be cited according to APA style.
Requirements: 9-12 SLIDES
8/5/23, 9:02 AMAssignment Informationhttps://learn.snhu.edu/d2l/le/content/1341669/viewContent/25622774/View2/3Milestone Two RubricCriteriaExemplary (100%)Procient (90%)Needs Improvement (70%)Not Evident (0%)ValueCompetitionExceeds prociency in anexceptionally clear, insightful,sophisticated, or creativemannerIdenties two or more of thecompany’s top competitors;explains how they competewith the companyShows progress towardprociency, but with errors oromissions; areas forimprovement may includeidentifying at least two topcompetitors or explaining howthey compete with thecompany using sound reasoningand relevant dataDoes not attempt criterion25Competitive AdvantagesExceeds prociency in anexceptionally clear, insightful,sophisticated, or creativemannerSummarizes the unique skillsets, products, location, andvalues of the company; assignsa credible rating to thecompany for each of Porter’sve forces with relevantjusticationShows progress towardprociency, but with errors oromissions; areas forimprovement may includesummarizing the skill sets,products, and values correctlyor assigning credible ratingsusing sound reasoningDoes not attempt criterion30Area of OpportunityExceeds prociency in anexceptionally clear, insightful,sophisticated, or creativemannerIdenties one area ofopportunity that will helpincrease revenue or marketshare over the next ve years;explains how this opportunitycan lead to an increase inrevenue or market shareShows progress towardprociency, but with errors oromissions; areas forimprovement may includeidentifying a valid area ofopportunity or explaining theimpact on revenue or marketshare appropriatelyDoes not attempt criterion30Articulation of ResponseExceeds prociency in anexceptionally clear, insightful,sophisticated, or creativemannerClearly conveys meaning withcorrect grammar, sentencestructure, and spelling,demonstrating anunderstanding of audience andpurposeShows progress towardprociency, but with errors ingrammar, sentence structure,and spelling, negativelyimpacting readabilitySubmission has critical errors ingrammar, sentence structure,and spelling, preventingunderstanding of ideas10
8/5/23, 9:02 AMAssignment Informationhttps://learn.snhu.edu/d2l/le/content/1341669/viewContent/25622774/View3/3CriteriaExemplary (100%)Procient (90%)Needs Improvement (70%)Not Evident (0%)ValueCitations and AttributionsUses citations for ideasrequiring attribution, with fewor no minor errorsUses citations for ideasrequiring attribution, withconsistent minor errorsUses citations for ideasrequiring attribution, withmajor errorsDoes not use citations for ideasrequiring attribution5Total:100%
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