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July 31, 2023

Identify two business-to-business brands you deem to be strong and distinctive

Evaluate this statement: A brand is much more than a name; branding is a strategy problem, not a naming problem.

Identify two business-to-business brands you deem to be strong and distinctive. Next, describe the characteristics of each brand that tend to set it apart from rival brands. (“No”, Samsung, or Amazon).

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