Create a Narrated PowerPoint Presentation

Overview

Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.

As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.

Prompt

Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:

1. How will you use digital marketing to enhance brand awareness? (Slide 1)

2. Identify two digital marketing methods that can be used for brand awareness and support with reasons (Slides 2–3).

• How will the identified methods help you reach the target audience?

• How will you determine the balance between the digital and traditional marketing?

• Define short-term and long-term goals for brand awareness in the digital marketing strategy.

• How will you measure the performance of your marketing efforts?

3. Use search engine optimization (SEO) to improve search performance (Slides 4–5).

• Identify five keywords or phrases you will use to improve web search performance, and justify your strategy for keyword selection.

• How will you redesign or rewrite the content of your website to support SEO strategy?

4. Define inbound marketing and describe its efforts (Slide 6).

• How can they help in brand awareness?

• Define the required content strategy for inbound marketing.

What to Submit

Submit a PowerPoint presentation with 6–7 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note must following instructions, teacher grades very hard. Follow the rubric please. Make sure references are APA style and match, teacher giving me crap on them, Please add notes for each power point, thanks

Module Five Presentation Rubric

Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Brand Awareness Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies and discusses the use of digital marketing for brand awareness Shows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the use of digital marketing in the given scenario and defining goals based on the brand awareness objective Does not attempt criterion 20

Digital Marketing Methods Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies and describes two digital marketing methods effective in spreading brand awareness; defines short-term and long-term goals; defines performance measurement strategy for digital marketing methods Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying and justifying digital marketing methods for brand awareness and describing standard performance measurement methods in digital marketing Does not attempt criterion 20

Search Engine Optimization Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies five keywords or phrases most suited to search engine optimization, with a justification; describes website strategy to support SEO Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the relevant keywords for the theme park to optimize the search result ranking and determining the website enhancement strategy to support SEO Does not attempt criterion. 20

Inbound Marketing Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies and describes the role of inbound marketing in brand awareness with required content strategy to achieve the expected result Shows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the need for inbound marketing to improve the performance of digital marketing efforts by using an effective content strategy Does not attempt criterion 20

Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10

Citations and Attributes Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10

Total: 100%

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