Basic principles of market research ? Product and branding concepts ? Developing and managing products ?(3 pages cover these topics)? 2. Basic principles of pricing ? Principl
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1. Basic principles of market research • Product and branding concepts • Developing and managing products (3 pages cover these topics)
2. Basic principles of pricing • Principles of pricing strategies • Principles of distribution management
(3pages cover these topics )
3. Impact of emerging trends on retailing. • Changes in Direct Marketing • Integrated Marketing Communications (3pages cover these topics)
4. Factors that favor personal selling. • Types of sales promotions ( 3pages cover these topics)
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