First, write up your SWOT, with the diagram and describe your rationale for each section. Then complete your Blue Ocean Analysis with screenshots or pictures of your completed graph
- First, write up your SWOT, with the diagram and describe your rationale for each section.
- Then complete your Blue Ocean Analysis with screenshots or pictures of your completed graph
- Final graphic (Blue Ocean Canvas) with ratings (1-5) and 8-10 Factors of Competition
- What Blue Ocean did you discover/decide to pursue?
- How did your Factors of Competition influence your recommendations to move toward a blue ocean?
- What recommendations would you make to move yourself or your organization toward that blue ocean?
https://blueoceansys.com/blue-ocean-strategy-examples/
please see attached file
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| Value Element | Your Company / Product | Comp 1 | Comp 2 | Comp 3 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
| Competitive Factor | 0 | 0 | 0 | 0 |
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Airline Example
| Example Strategy Canvas – Southwest Airlines | |||
| Value Element | Southwest | Other airlines | Car |
| Price | 2 | 6 | 2 |
| Meals | 1 | 5 | 1 |
| Lounges | 1 | 6 | 1 |
| Seating choice | 1 | 7 | 1 |
| Hub connectivity | 1 | 5 | 1 |
| Friendly service | 8 | 6 | 1 |
| Speed | 9 | 6 | 1 |
| Frequent departures | 7 | 6 | 9 |
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