Read the?Research, Strategic Planning Matrix section in your textbook on page 68. You can find the 8-Step Strategic Communications Matrix-1.pdf Actions on pages 18-19 in your textboo

Module 4 Discussion: Strategically Applying Research and Social Insights The topic this week continues with research and how we can use the data to formulate an effective communication plan. Key information is pulled together to support planning, but this does not signal an end to research. The savvy professional is always looking for new information that may ad at any point or reconfirm, the validity of current communication plan efforts.

Research renders quite a lot of information, which allows for a wide variety of communication plan angles to be used. This will help guide you for your final project.

As far as the length of the discussion post – remember quality over quantity. Think it through because this will help you with your final project and if you take the time to do your research you will save time later when working on your final project.

Discussion Post Assignment – TEAM ASSIGNMENT:

Read the Research, Strategic Planning Matrix section in your textbook on page 68. You can find the 8-Step Strategic Communications Matrix-1.pdf

📷Actions on pages 18-19 in your textbook.

1. Strategic Communications Matrix – RESEARCH .pdf

📷Actions

Based on the company/organization you selected with your final project partners, work together to come up with the following for your final project for:

1. Background,

2. Situation Analysis,

3. Core Problem Opportunity.

Discussion Submission Format – Please follow!

○ Each partner is to submit the same discussion post assignment. THIS IS A TEAM ASSIGNMENT.

○ At the top of your discussion post submission, include your name and your partner names and your final project company/organization name.

○ Identify each section with a header – there will be three: ○ Background, ○ Situation Analysis, and ○ Core Problem Opportunity