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June 26, 2023

Target Market and Market-Segmenting Strategies

General Questions

Order Instructions

Answer one of the discussion questions, listed below

Please describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?

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