Strategic Marketing Proposal
39421The final project for this course is the creation of a strategic marketing proposal.
Developing and implementing a healthcare marketing proposal requires deep alignment with organizational values, systematic inquiry, and applied, strategic thinking. By engaging the steps of the marketing process, you will gain skills and perspectives applicable to a range of healthcare management careers.
In this project, you will apply what you have learned about healthcare marketing to a real-world organization of your choice. Specifically, you will identify a product or service for which you will develop a strategic marketing proposal. In your proposal, you must explain the importance of marketing principles as they uniquely apply to your chosen healthcare organization. Additionally, you will engage in the marketing process by establishing objectives, analyzing the market environment, and developing a promotions mix for effectively marketing your product or service.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final submission is due in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Explain the importance of fundamental marketing principles and processes as they uniquely apply to healthcare organizations
Determine relevant marketing objectives and target audiences that support the mission, vision, and values of healthcare organizations
Analyze healthcare markets to identify sociocultural characteristics, customer needs, and economic factors that influence demand for health services
Develop strategic marketing proposals by applying the marketing mix to support the mission and brand identity of healthcare organizationsIn Module Seven, you will submit your strategic marketing proposal. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This final submission will be graded using the Final Project Rubric.
What to Submit
Your proposal should be 8 pages using 12-point Times New Roman font and double-spacing. Any citations should be in APA format.
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