This module introduces our discussion on Social Influence. We will read about and discuss attitudes, persuasion, and the power of cognitive dissonance. Textbook Readings Kassin et al. :
This module introduces our discussion on Social Influence. We will read about and discuss attitudes, persuasion, and the power of cognitive dissonance. Textbook Readings Kassin et al. : Ch. 6 Chadee: 1st edition – Ch. 1 (Reactance), Ch. 2 (Cognitive Dissonance), Ch. 4 (ELM), Ch. 12 (Impression Mgmt) Chadee: 2nd edition – Ch. 2, Ch. 3, Ch. 5, Ch. 14 PLEASE READ CAREFULLY You may refer to your notes and textbooks at any time. Do not begin until you are well prepared! This is 5 short responses questions. Most questions will require a couple of sentences to answer sufficiently so you will need to work quickly. You have 2 hours and 30 minutes and one attempt to work through these. In an effort to save time, you do not have to provide references for any material provided in the course (texts, articles, etc.) but you do have to provide in-text citations. You *do* need to provide citations AND references if you use an outside source. Verse(s) for the Week: Proverbs 10:9 states Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out (ESV, 2011). As we study attitudes and persuasion, it is important to be reminded that our actions should be consistent with our stated beliefs. We should walk in integrity, not being easily persuaded by others or tempted to behave hypocritically.
If you were asked to persuade a liberal audience on the negative effects of abortion, how would you do this using the Elaboration Likelihood Model? In your response make sure to reference: Kassin Text, Chadee Theory Book and One Empirical Article at least once each for a minimum of 3 references. (30 pts (Define ELM Model (15 pts) / Explain why & how you will apply ELM using each source above. Each source is worth 5 points for a total of 15 points)).
2.
The article “The Ironic Impact of Activists” claims that the negative stereotypes associated with these activists actually reduces their social change influence. Based on what you know about reducing negative stereotypes, what would you suggest based on the research, for a group to remove its negative stereotype? (30 pts (Explain the claim of negative stereotypes reduce social change influence (10 pts) / Include 4 strategies a group could apply to reduce their negative stereotype/s (5 pts each for 20 pts)).
3. Explain attribution theory in the context of the results of the article “Consumers’ Responses to Negative WOM Communication: An Attribution theory Perspective.” Why does it make sense via attribution theory that brand evaluations decreased when the negativity of the WOMC message was attributed to the brand, but brand evaluations increased when the negativity of the WOMC message was attributed to the communicator? (30 Pts (Explain attribution theory in this context (15 pts) / Explain why brand evaluations decreased for brand but increased for communicator (15 pts))
4.
The research on how social comparisons influence the self have been mixed. Some research argues that upward comparisons inspire assimilation, whereas other research argues that upward comparisons lead to feelings of inferiority and a low self-concept. Based on your understanding of how people make social comparisons, what might influence how comparison standards affect a person’s view of themselves? (30 pts (Make a summary statement about social comparisons (10 pts) / Review research on upward comparisons (list 2-3 reasons) (10 pts) / Review research on downward comparisons (list 2-3 reasons) (10 pts))
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